There are some core ingredients to marketing your product and doing that successfully. A recent definition of marketing stated: Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. What can you do that will help you in marketing your product?
If you research you'll find as many answers to this as there are available products. I specialize in helping women entrepreneurs avoid the learning vortex and take action. But sometimes as women in business we are not sure what action to take. When it comes to marketing there is a key ingredient one secret if you will: Communication.
Work on the first aspect of this definition
Communicating
Many us are expert communicators. However some of you may need some extra help. So here are a few things that you can do to become a better marketer.
Focus on some communication skills that will help clarify our message. These quick tips will help you become an amazing communicator which in turn will help you be an excellent marketer.
Listen
If all you do is speak you'll never hear what your clients needs, what they want, and how you can provide a solution to their problems. So in my slightly funny way I'm asking you to "Zip It"
Engage
Listen to a client, ask them valuable questions to help you define how your product is the perfect solution they need for their problem.
Be confident
Great communicators are confident. Uncertainty breeds inactivity. If you are unsure of your offer, or your product guess what? Your client will be unsure of their buying decision.
Be Clear
If you don't know what your offer is your client won't either. We've all made the mistake of not being crystal clear in what our brand or product is and how it can help. If we are not clear they again the client will be confused. A confused client will never become a client. So work on making your offer clear.
Smile
There is a lot happening in the world and in case you didn't notice and many are walking the earth like the Grinch in Dr Seuss. If you laugh and offer a smile it's contagious. That will make your client more at ease and enjoy doing business with you. Learn to smile.
Honesty
I hope I don't have to elaborate on this point. Be honest and sincere when you communicate it will do amazing things not only for your business but your soul. It's very important.
Be prepared
If you are going to share a presentation, or do an interview prepare yourself. Ask questions before you get to the interview or before you speak with your client. Think of objections ahead of time and you'll see it will reap great rewards.
If you research you'll find as many answers to this as there are available products. I specialize in helping women entrepreneurs avoid the learning vortex and take action. But sometimes as women in business we are not sure what action to take. When it comes to marketing there is a key ingredient one secret if you will: Communication.
Work on the first aspect of this definition
Communicating
Many us are expert communicators. However some of you may need some extra help. So here are a few things that you can do to become a better marketer.
Focus on some communication skills that will help clarify our message. These quick tips will help you become an amazing communicator which in turn will help you be an excellent marketer.
Listen
If all you do is speak you'll never hear what your clients needs, what they want, and how you can provide a solution to their problems. So in my slightly funny way I'm asking you to "Zip It"
Engage
Listen to a client, ask them valuable questions to help you define how your product is the perfect solution they need for their problem.
Be confident
Great communicators are confident. Uncertainty breeds inactivity. If you are unsure of your offer, or your product guess what? Your client will be unsure of their buying decision.
Be Clear
If you don't know what your offer is your client won't either. We've all made the mistake of not being crystal clear in what our brand or product is and how it can help. If we are not clear they again the client will be confused. A confused client will never become a client. So work on making your offer clear.
Smile
There is a lot happening in the world and in case you didn't notice and many are walking the earth like the Grinch in Dr Seuss. If you laugh and offer a smile it's contagious. That will make your client more at ease and enjoy doing business with you. Learn to smile.
Honesty
I hope I don't have to elaborate on this point. Be honest and sincere when you communicate it will do amazing things not only for your business but your soul. It's very important.
Be prepared
If you are going to share a presentation, or do an interview prepare yourself. Ask questions before you get to the interview or before you speak with your client. Think of objections ahead of time and you'll see it will reap great rewards.
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